13 of the Restaurant Industry's Most Influential Marketing Leaders

Jan Barnett

Another Broken Egg Cafe

Chief Marketing Officer

Jan Barnett’s 40-plus years in the marketing world include stops at McDonalds and Taco Bell, where she helped launch several recognizable campaigns, such as the late night and 24-hour initiatives at the latter brand.

Having spent more than a decade in the brunch market in particular, Barnett says she has found the slice of the business she is truly passionate about.

“With over 12 years of experience in the full-serve breakfast/brunch/lunch category, I can now officially say I have hollandaise running through my veins,” she says. “I’ve come to learn that brunch is by far the most fun and exciting category to market. At Another Broken Egg Cafe, I’m blessed to work with a very talented team of operators and culinary experts."

Barnett helped Another Broken Egg Café rebrand itself into its current model, which focuses on off-premises dining, catering, and a re-engineered menu.

“While the past 12 to 18 months have been incredibly challenging to say the least, we’ve come through it together and are now actually generating greater sales and traffic than before,” she says. “It took a total team effort to launch off-premises, move into catering, re-engineer our menu, and transition to a full bar positioning. But once launched, we marketed aggressively and have seen double-digit comp sales growth starting in Q4 2020—and we haven’t looked back since.”

Another Broken Egg Café also introduced a new café design. The “New South” model is indicative of the reimagined brunch experience. New cafes will feature the look, which is light, bright, and modern. The new design highlights the brand’s full bar and offers more visibility of what goes into the brand’s signature hand-crafted cocktails.

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